At Epic Records, I had my hand on the pulse of some of the biggest Pop and Hip-Hop releases of this decade. The team and I promoted singles for mega artists such as Travis Scott, Future, 21 Savage, Meghan Trainor, Zara Larsson, Giveon, BIA, and Madison Beer across the country to some of the most listened-to radio stations across multiple formats. We secured airplay chart growth by leveraging meaningful relationships with stations’ programmers and developed cunning sales pitches that utilized all aspects of single and artist

One of the most meaningful projects I worked on at Epic was with Tyla, an emerging talent from South Africa. Her mix of amapiano, afrobeats, and R&B puts her in a category of her own, and proves that she is the next big star with her key versatility. Her smash hit single, “Water,” became an unequivocal phenomenon, sparking the TikTok “Water Challenge” with 5 million global “creates” to go with 10 billion views and counting; it was our responsibility to grow her career past social media and through the benchmarks of well-rounded market dominance. 

With her unique amapiano sound, we positioned Tyla at the forefront on both Top 40, Rhythm & Urban radio, in order to maximize audience exposure. Just 6 months after releasing “Water”, the record was globally certified in over 18 countries, it was the highest charting song by an African solo artist on Billboard Hot 100 ever, and won a historic inaugural Grammy for Best African Music Performance.

During this impactful time at Epic, I contributed to how the puzzle of growing an artist into mainstream success comes together. I supported radio, streaming, digital, and touring to amply our artists to achieve mainstream success in two of the most competitive genres in the world. 

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As an Account Executive on the Dunkin' team, I collaborated with senior-level clients for the creative development and execution of 3-5 national campaigns per month, inclusive of coordinating creative asset distribution for 50+ national and local campaigns for media use, securing and upkeeping usage agreements with SAG talent, and support Radio and TV productions. We ideated, presented, and executed compelling campaigns for TV, radio, social, 

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At BBDO, I was constantly learning how to innovate creatively and methodologically to build and maintain a brand image. 

As an Account Manager at #Hashoff, I utilized innovative Artificial Intelligence technology and my client services skills to successfully execute specialized content marketing campaigns. This included maintaining the relationship between the brand and the creator. I sourced engaging campaign creators from an open market of 150 million accounts to identify the best fit for each initiative based on strong engagement and community relations from a detailed taxonomy report. 

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Throughout the partnerships, I managed outreach to creators, set timelines for execution, rate negotiations, media plan creation, contract redline mediations, content and caption reviews, and posted content confirmations. I developed complete data and wrap reports for the brand that included future campaign recommendations aligned with the brand’s key performance indicators (KPIs) and to help further evolve their brand storytelling through the use of technology.

At Hashoff, I learned the importance of client services and the excitement of working at a start-up. 

Working at Live Nation in Boston drew on my previous work with Live Nation HQ and I was able to gain an additional perspective as to the creation and maintenance of sponsor partnerships at amphitheaters. I was always taught how sponsorship activations should enhance the event experience for the attendee, and here I was hands-on in facilitating the interaction between fans and the brand. 

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As the person overseeing activations on the ground as they were happening, I gained the execution experience to ensure we met each client’s needs on the ground. ​

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My time working with the Live Nation sponsorship team at Headquarters in NYC led me to understand the sponsor partnership holistically from the top down. In addition to innovative and engaging research projects that kept us interns on our toes in terms of the operations of selling sponsorship positions, their business of client services showed me the depth of working with the largest entertainment company in the world. We used consumer insights to plan activations, worked with videographers to create an exciting sizzle reel to summarize a year’s worth of work, and learned how the industry was integrating advanced VR technology in the world of concert going. 

During my summer at Live Nation, I gained the perspective of planning and thoughtful expansion of services for music’s biggest partnerships. 

Serving as the Marketing Intern for the Island Records Marketing team provided a tremendous opportunity to join a high functioning team and be partially charged with elevating the bar. Between album planning and rollouts, the college marketing program, company and fan events, digital campaigns, and brand sponsorship generation, the meticulous process of identifying refinement areas and execution excellence directly contributed to the success of the label’s artists. While there, I aided Fall Out Boy, Shawn Mandes, and Elton John achieve the coveted Billboard #1 album status upon release. 

I was empowered to lead and support select external and internal clients and improve workstream communications, planning, and routine tasks on behalf of the Executive Team. Additionally, Island Records selected me to serve as the primary contact for all College Marketing Representatives in key U.S. markets to ensure their marketing material was delivered, distributed, and consumed by the target market.

The biggest takeaway from this position was that process enhancements, even for a highly functional organization, improved results and changed future best practice behaviors.

Working as an intern on the brand experience agency side at Superfly in 2017, the role was exhilarating! The business was growing substantially and my team focused on tailoring the connection between Citibank and its cardholders through tentpole partnerships, cultural touchpoints, and presale offers. The social strategy we created guided the way for the association of Citi with fun, engaging, and meaningful content and events.

I learned the power of experiences and the weight of resonance when making connections in person and over social media.